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FOR RESEARCHERS

Research Opportunities

WIMI regularly promotes research opportunities for faculty and doctoral students interested in doing research on interactive media. These opportunities typically center on data and business issues provided by a WIMI Corporate Partner.  Interested investigators can learn more about these opportunities by attending a live webinar where the Corporate Partner will be available to answer questions.  Webinars are archived for those who miss the live broadcast.  To gain access to the data, researchers can submit proposals, which will be evaluated by WIMI and the Corporate partner. Researchers can learn more by reading the full FAQ on WIMI Research Opportunities.

 

Current Research Opportunity:


Expedia: Predicting & Optimizing Consumer Response to Product Search Results

Expedia, the largest online travel company in the world and a WIMI Corporate Partner, seeks new approaches to determining which hotels to display when a consumer searches for a hotel on Expedia.com. By tailoring search results according to characteristics of the user session, the search query and the user profile, Expedia hopes to dramatically improve the proportion of customers who ultimately book a hotel through Expedia websites. To model consumer response, Expedia will provide a data set that details events leading up to conversion (or failure to convert) for approximately 10,000 US-based users searching for hotels in each of four geographic markets (Cancun, NYC, Paris and Budapest).

View the webinar or pdf
Interested researchers are invited to submit proposals to Elea Feit by August 16th.

Past Research Opportunities:

Organic Display and Search Advertising: webinar & pdf

Organic is a leading digital communications agency and a WIMI Corporate Partner.

 


Calls for Research Proposals

Several times a year, WIMI sponsors calls for proposals on topics related to Interactive Media.

 

Past Calls for Research Proposals:

                                Modeling ‘Multichannel’ Customer Behavior (in partnership with MSI)

                                User Generated Content (in partnership with MSI)


Academic Conferences


Upcoming Conferences:

Modeling 'Multi-Channel' Consumer Behavior, December 9-10, 2010 (in partnership with MSI)


Past Conferences:

The Emergence and Impact of User-Generated Content, Philadelphia, PA, December 10-12, 2009

Modeling Social Network Data, Philadelphia, PA, January 28-29, 2009