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Media Coverage





  • Wharton's Marketing Department named #1 by U.S. News and World ReportRead more


  • Pete Fader comments on internet 'startarounds' like Yahoo and AOL in Knowledge@WhartonRead more


  • Eric Bradlow discusses media pricing and social media metrics at Supernova 2010 Watch video


  • WIMI's Future of Publishing conference featured in the Wharton Magazine Read More


  • Eric Bradlow talks about WIMI with TechnicallyPhilly Read More


  • The Philadelphia Inquirer highlights WIMI's participation in ESPN's World Cup project Read More


  • Check out ESPN's World Cup Dispatches with initial statistics from World Cup viewership Read More


  • Pete Fader discusses the iPhone 4 with Macworld Read More


  • Knowledge@Wharton just released their special report recapping our Future of Publishing conference Read More


  • Publishers Weekly recaps WIMI's Future of Publishing conference Read More


  • The Wharton Magazine covers WIMI's new data-driven initiative with ESPN for the World Cup Read More


  • Eric Bradlow and Pete Fader comment on the rising popularity of location-based social networking Read More


  • WIMI Announces new World Cup project with ESPN Read More


  • WIMI Co-Directors comment on e-books and their effect on textbooks Read More


  • Check out the WIMI feature in the new edition of the Wharton Magazine Read More


  • WIMI's Co-Director, Eric Bradlow, named one of FT's top 5 Business School research professors! Read More


  • WIMI Managing Director, Steve Ennen, comments on the Comcast-NBCU merger and its impact on Philadelphia Read More


  • Philadelphia Business Journal features WIMI and its "Deans of Digital" Read More






Research & Publications







  • In conjunction with ESPN, WIMI researchers arer developing new methods to forecast reach and frequency at ESPN's digital properties during the World Cup Tournament.


  • Tune into WIMI's webinar, "The Paradoxes of Social Media." In this web-only event, the WIMI team provides research to dispel many of the myths and misconceptions brought on by social media.

    • Available on demand






News




  • The WIMI Team visits Tsinghua University in Beijing Read More


  • WIMI partners with OfficeArrow for LIFT B2B Social Commerce Summit in September Read More


  • Check out Eric Bradlow's new book, Marketing for Financial Advisors Available now at Amazon











    • For Students








    Student Independent Study in the area of interactive media is available. Independent Study Guidelines







    Interactive Media Group:
    We are proud to announce a new club dedicated to linking undergraduates to the new media world. IMG's purpose is to provide a forum for students to connect with other passionate students, industry professionals, and professors doing work in the new media space. IMG will be involved in:




  • Internship opportunities and a dedicated fair in the winter

  • Trips during school to places such as the Penn Club in NYC to meet with alumni working in the industry

  • NYC & LA Summer meetups- inside looks at new media firms

  • Exclusive events with entrepreneurs and executives from highly respected new media & web companies

    • To join, Email us








    For Companies



    There are several ways for companies to become involved in the Wharton Interactive Media Initiative. Discover how your company can work with the pre-eminent research initiative on interactive media.
    Read More



    Executive Partner:

    Corporate Partners:








    Research Partners: